Anders, A (2018, October). Communicating strategic vision at human scale: a research based model. 83rd Annual Association for Business Communication Conference. Miami, FL.
Communicating vision and values is a fundamental challenge for leaders in any organization. This presentation shares a research-based model for communicating strategic vision at human scale. Through an emphasis on persuasive storytelling and empathetic story listening, it offers techniques for achieving greater alignment across organizational levels and promoting connection and trust between an organization’s diverse stakeholders.