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Tag: messaging maps

Designing strategic messaging maps

Anders, A. (2019, October). Human-centered design and strategic messaging maps: A leadership communication consulting case study. 84th Annual Association for Business Communication Conference. Detroit, MI.

This case study reports on a leadership communication consulting project completed for entrepreneurs of a small business. The project facilitated the creation of a strategic organizational vision and the design of a messaging map that communicated values in action through human-centered stories. Finally, a training session engaged employees in sharing stories and setting goals to pursue this leadership vision.

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