Abram Anders

Research, Media, Flows

Designing strategic messaging maps

Anders, A. (2019, October). Human-centered design and strategic messaging maps: A leadership communication consulting case study. 84th Annual Association for Business Communication Conference. Detroit, MI.

This case study reports on a leadership communication consulting project completed for entrepreneurs of a small business. The project facilitated the creation of a strategic organizational vision and the design of a messaging map that communicated values in action through human-centered stories. Finally, a training session engaged employees in sharing stories and setting goals to pursue this leadership vision.

Communicating Vision and Values through Human-centric Design

Anders, A (2018, October). Communicating strategic vision at human scale: a research based model. 83rd Annual Association for Business Communication Conference. Miami, FL.

Communicating vision and values is a fundamental challenge for leaders in any organization. This presentation shares a research-based model for communicating strategic vision at human scale. Through an emphasis on persuasive storytelling and empathetic story listening, it offers techniques for achieving greater alignment across organizational levels and promoting connection and trust between an organization’s diverse stakeholders.

Networked learning boosts self-efficacy for social networking

Anders, A. D. (2018). Networked learning with professionals boosts students’ self-efficacy for social networking and professional development. Computers & Education, 127(December), 13–29. http://doi.org/10.1016/j.compedu.2018.08.009

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Abstract: Previous research has recognized that networked learning—including the use of social media, blogs, and learning communities—offers unique affordances for supporting the development of self-efficacy. However, additional research is needed to examine applications of networked learning that integrate professional contexts into academic learning experiences. The present study reports on an intervention in which networked learning was used to promote student self-efficacy for social networking and professional development. The learning design integrates three techniques: a focus on developing personal learning networks, a blog-based learning community, and mastery experiences for networking with professionals. The hypothesis was that networked learning among peers in the learning community would help support the gradual development of skills and confidence for social networking, while networking to learn with professionals would amplify the impact of mastery experiences on student self-efficacy. A study of 72 undergraduate business students found that the intervention led to significant gains in self-efficacy for social networking and professional development activities. Students also reported a greater likelihood of engaging in these activities in the following year. Finally, students perceived the learning experience as relevant for their lifelong learning and professional success.

A Model of Networked Learning for Self-Efficacy

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