Anders, A (2016, April). Business Storytelling: Applications for Teaching Emotional Intelligence and Leadership Skills. Association for Business Communication Midwest/Southeastern Conference, St. Louis, MO.
This presentation makes the case for using business storytelling to teach emotional intelligence and leadership skills. In addition to highlighting recent research, it explores diverse models for storytelling including the hero’s quest from Joseph Campbell’s “The Hero with a Thousand Faces,” Dan Harmon’s “Story Circle,” Pixar’s “22 Rules of Storytelling,” and the “Digital Storytelling Cookbook.” The presentation includes examples of activities and exercises that could be used for business communication courses, MBA classes, or even executive training programs.